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5 Effective Marketing Tips for a Moving Company

Marcus Henning • January 5, 2021

With the constant growth of the moving industry, every moving company must invest their money, time, and effort in marketing their services. Offering your service using the old ways is not enough. If you want to reach a wider market and audience, you must understand and accept that we are now in a digital era and going online is a necessity to cope up with the competition. We are in the 21st century and investing in a strong marketing strategy online will give a huge impact and boost your company’s revenue.
While there is a significant number of movers Sierra Vista that are going around the World Wide Web, a lot of them are still left behind. Some reasons may be due to a lack of resources. But some moving companies simply don’t have the idea of where to start. With this in mind, we have decided to compile some of the effective marketing tips that every moving company can use to improve their visibility online.

Start with a Great Website


The website is the most important tool that you need for this digital age. If you want to be found easily online, you have to invest in a great website. Most people are going online to search for a reliable and reputable moving company, and without a great website, you have no chance of being found. Your website will serve as your number one sales place and easy-to-access contact information will be your salesman. 
When creating a great website, make sure that you place every detail about your company that will help every visitor to understand and know your business. Integrate easy-to-use navigation so your potential clients will never have any issues going around your website. You must include important pages like “About Us” and “Contact Us” so they can easily find the important details about your moving company. Also, place your main services on your navigation button. Your navigation button is critical for your website, but don’t place everything in it. Keep it user-friendly as much as possible by limiting your menu up to 7 items or less. This is how to establish a great website.


Create a Website’s Mobile Version


With the wide use of mobile devices, it’s essential to create a mobile version of your website for the convenience of mobile users. Different studies show that almost 50% of website visitors are using their smartphones to access moving company websites, both iPhone and Android users. To guarantee that your website is mobile-friendly, you can use your own phone and browse your website. Aside from making sure that your site looks great on mobile devices, you can add some “call-to-action” features to improve your marketing strategy and boost sales.


Be Active on Social Media


Facebook is considered the biggest social media site today, and boosting your online presence through this giant site is a great idea. You can create an official Facebook page for your moving company and promote every service that you have. But never overpromote your business when using social media. You can also include some interesting topics related to packing and moving for your followers. Aside from Facebook, you can also use Twitter, Google My Business, Instagram, Pinterest, and LinkedIn to market your moving company and attract more clients. You have a lot of options when it comes to social media marketing and they are all free to use unless you opt for their paid ads.
Make sure that your moving company is updated with the latest marketing strategies. Promote your services and business using the best channels so you can maximize your sales and grow your company.

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